Brands with superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.96% of customers say customer service is important in their choice of loyalty to a brand.81% of companies view user experience as a competitive differentiator.Companies with a customer experience mindset drive revenue 4-8% higher than the rest of their industries.What's the ROI of customer journey mapping – is it worth it?Ĭustomer journey mapping doesn’t only matter from the revenue perspective for business or e-commerce – it is relevant in various niches, like healthcare or civil service. ➡️ Tip: Allocate sufficient resources to journey mapping especially if you make it a team project, make sure everybody can invest a decent amount of time. Therefore, almost every moment is right to start with journey mapping –it will always help you to better understand the current-state experience.
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